Paul Rand - Design Genius
You many not know of Paul Rand, but you know his work: the IBM logo, ABC's logo, Westinghouse's logo, ABC's logo, UPS' logo, NeXT's.... and on and on. Paul Rand was a giant in the world of design.
Paul Rand on form and content:
When you say design, everybody has their own definition which doesn't correspond to yours. There are many good definitions. One is: "the synthesis of form and content." In other words, without content there is no form. And without form, there is no content. A work of art is formed when form and content are indistinguishable. When form dominates, meaning is blunted. But when content predominates, interest lags. But the genius comes in when both these things fuse.
Rand was recently inducted into the One Show Creative Hall of Fame and the embedded video is a four minute film that is a tribute to his work, as well as providing Rand explaining his work (from which I transcribed the quote above.