New Shutterfly Bauble
Editor's Note: Apparently, the user defined data times out at some point....which means you might, at some point, see a movie but without my face! Thought I'd leave it just as is!
Shutterfly's got a new piece of bait to lure traffic to their photo processing site: custom videos. Its pretty fascinating to marry a little facial recognition technology to do face extraction with some smart sprite , provided by Personiva. But the end result is a bit dodgey, I think.
I made the one above using my own photo because the two I made with pictures from my kids were too creepy! The effects used to make the eyes blink and animate the mouth are interesting, but a little off putting. What is really creepy is that they extract the faces from the pictures you upload, and don't include the person's hair. Ok, no big deal on a grown man, but very disturbing with the children. Of course, the alpha-blending required to make transparencies through hair would require more processing power than Personiva wants to throw at this kind of application. But ultimately, it ruins the effect.
It's kind of cute and funny for about the minute it takes you to upload a picture and watch the video, but then you're done with it. I'm not sure how Personiva's hot new viral marketing technology's going to "People engage with the brand in ways that extend the lifespan and reach of the brand message" in a way that actually drives traffic and picture orders for Shutterfly.