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Felix Sign Gets Historical Landmark Designation

Felix Chevrolet Sign in Los AngelestDespite the best efforts of Los Angeles City Mayor Antonio Villaraigosa and some of his cohorts on the city Council, the icon Felix Cheverolet sign has been granted historical landmark status. The city's Cultural Heritage Committee voted to declare the fifty year old sign a historic-cultural landmark. As a multi-generational native of the Los Angeles area, I grew up with the sign in the South Figueroa area and I'm pleased that the Cultural Heritage Committe saw past the mayor's redevelopment aim. Los Angeles' architecture and culture is, for better or worst, oft embodied in its kitsch. And I've always loved Felix.

The photo is courtesy of Tejana's Flickr stream.

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